about

Because Tom is an ongoing art project disguised as a store, or a store disguised as an art project.

The distinction matters less the longer you look at it.

Everything here exists because it exists.

Some of it is clothing.

Some of it is art.

Some of it is text pretending to be important.

All of it is for sale, not because it should be, but because this is the system we live in.

This project is not ironic, but it is aware.

It is sincere, but it refuses to perform sincerity correctly.

It is commercial, but not optimized.

It is absurd, but not meaningless.

If you’re looking for a message, you’ll probably find one.

If you’re looking for none, that’s fine too.

Buying something from Because Tom does not make you part of anything.

There is no community to join, no lifestyle to adopt, no values to signal.

You are not “supporting the artist” and you are not proving a point.

You are just acquiring an object that exists because it does.

Some people think this is a joke.

It isn’t.

Some people think it’s serious.

That’s also incorrect.

If you feel confused, annoyed, amused, indifferent, or compelled — you’re having the intended experience.

If you want to buy something, buy it.

If you don’t, don’t.

Either way, this will keep going for as long as it can.

Because Tom.

 

AI wrote the above text because it hates you only as much as the systems we exist in do.